Whitman Brands™ launched its Coins for the Cure Program and partnership with Susan G. Komen®, the world’s leading breast cancer organization, in an effort to create a world without breast cancer.
With the release of a limited-edition pink American Women Quarters coin album, Whitman hopes to help raise awareness and money toward ending breast cancer. The limited-edition album holds all circulated strikes of the best-selling American Women Quarters series, and as a bonus, the 2018 Breast Cancer Research Awareness Commemorative Coins.
"Following the acquisition of Whitman Publishing, I believed it was the perfect time for us to embrace greater social responsibility and give back wherever possible," said John Feigenbaum, President and CEO of Whitman Brands. "The decision to partner with Susan G. Komen was an easy choice — they are leaders in the fight against breast cancer, professional and collaborative, and their cause inevitably touches us all. We are thrilled to kick off this partnership!"
The American Women Quarters™ Program, authorized by the Circulating Collectible Coin Redesign Act of 2020, is the first U.S. quarter program to exclusively honor the achievements of women. From 2022 through 2025, the U.S. Mint will issue five quarters per year, each featuring a unique reverse design. These coins celebrate the determination, perseverance, and indomitable spirit of American women, honoring contributions in fields such as suffrage, civil rights, abolition, government, humanities, science, space, and the arts.
The Breast Cancer Awareness Commemorative Coin Program, authorized by the Breast Cancer Awareness Commemorative Coin Act of 2016, has been instrumental in raising awareness and funds for breast cancer research and education. The program includes a $5 gold coin, a silver dollar, and a clad half dollar, with the $5 gold coin being the first U.S. federal gold coin to feature a rose-gold hue. These coins symbolize resilience and solidarity, conveying messages of hope, strength, and unity.
"Our partnership strategy is simple: combine our established brand, a popular coin program, and a high-impact nonprofit organization to raise awareness and funds for an exceptional cause," stated Michael Pfeiffer, Director of Operations for Whitman Brands. "We aim to give back and believe we can make a difference."
Susan G. Komen began with a promise between two sisters to find a cure for breast cancer. Over four decades later, they have become a global movement at the forefront of research and innovative programs. According to the 2024 Susan G. Komen Impact Report, in 2023, they provided over 52,000 direct patient support services, educated more than 2.5 million people on breast health and breast cancer, invested $10 million in research grants, introduced crucial legislation in 29 states, and launched ShareForCures®, a breast cancer research registry.
"The historical statistics are astonishing, but the true impact of Komen’s initiatives will undoubtedly be felt by future generations, and we’re excited to be a part of it," reiterated Pfeiffer.
In October 2023, the Secretary of the Treasury, in consultation with the Smithsonian American Women’s History Museum, the National Women’s History Museum, and the Congressional Bipartisan Women’s Caucus, announced the following women to be honored in the 2025 American Women Quarters:
- Ida B. Wells – Investigative journalist, suffragist, and civil rights activist
- Juliette Gordon Low – Founder of the Girl Scouts of the United States of America
- Dr. Vera Rubin – Astronomer who pioneered work on galaxy rotation
- Stacey Park Milbern – Activist for people with disabilities
- Althea Gibson – First Black athlete to break the color barrier at the highest level in tennis
For more information about the Coins for the Cure Program and our special-edition pink American Women Quarters album, please visit Whitman.com. The album is available for sale for $29.95 online at Whitman.com, Whitman’s eBay Store, Amazon.com, and Walmart.com, and bookstores, hobby shops, and other retailers nationwide.
Disclosure: From August 1, 2024, to September 15, 2025, Whitman-CDN Publishing, LLC T/A Whitman Brands will donate to Susan G. Komen® 20% of the retail sales price received by Whitman Brands and 10% of the wholesale sales price received by Whitman Brands for each specially marked product sold, with a guaranteed minimum donation of $2,500.
Specifications
Title:Susan G. Komen® Album, American Women Quarters: 2022-2025
ISBN: 079485186X
Retail $29.95 U.S.
Description: Limited edition pink album has 48 die-cut coin openings to hold all circulated strikes of American Women Quarters from both the Philadelphia and Denver Mints. Includes an additional page with 6 openings to hold the 2018 Breast Cancer Research Awareness Commemorative Coins.
https://whitman.com/susan-g-komen-american-women-quarters-album-2022-2025/
About Whitman Brands
Formed from the 2023 merger of the numismatic publishing powerhouses of CDN and Whitman, Whitman Brands combines the revered titles of Red Book, Blue Book, 100 Greatest, Cherrypicker’s Guides, and an expansive line of folders, albums, and supplies that have long dominated the retail landscape with the pricing and data-rich expertise of Greysheet, Greensheet, CPG, CDN Exchange, and the Banknote Book.
They probably would have done better to release this album at the start of the Women’s coin program. I’m not sure if many will transfer their coins.
Good point, VA Bob, but late to the party or not it is still a good idea for a worthy cause.
They waited until they knew the names of 2025 quarters. If they released the album at the start of the program they couldn’t have labeled them. It’s not like the series of state quarters in which the states and years of release were known.
Tom,
Thanks for clearing that up for us! We hadn’t a clue as to what the cause for this late album release was, but now it all makes perfectly good sense.
Is it over? The series, that is.
Never mind. Saw the dates on the album cover.
Good point Tom. I suppose it will rest on the folks that put these in albums, For me, I’ll wait for the extra large albums to support enlarged prostates when they come out with a coin series honoring men. 😉
VA Bob, Well, I’m not sure exactly how the enlarged and likely extra heavy prostates figure into this, but could they possibly have something to do with us waiting for coins that are going to honor men instead of women for a change? Let’s take stock, as right now every single piece of circulating currency, the entirety of the Presidential Dollar series and each and every one of those Presidential Silver Medals without exception happen to depict, highlight, commemorate, honor and celebrate no one other than the male of the species. That probably ought to be more than sufficient coverage… Read more »
I have been buying the S mint rolls. I wish Whitman (or whomever) simply put out a 1 page insert for just the s quarters- all labeled.
And even better, even if you have to turn it landscape when opening the folder so you have a nice 4 x 5 grid so all the years line up. but that might be too logical.
Tom, Good for you for having stuck with collecting those San Francisco Rolls; part of me wishes I hadn’t given that up. Kudos on your ideas for making the AWQ album more customer friendly as it never hurts to come up with practical alternatives. With that in mind I have to repeat – not strictly verbatim but enough so to convey the original meaning – what my dear brilliant wife said to me yesterday as I was having trouble trying to co-ordinate one of my medical care providers with my health insurance company, to wit: “What may make sense to… Read more »
Tom,
Lo and behold and very much to my surprise that health insurance co-ordination “project” I was dealing with yesterday, one which I had for all practical purposes given up on, eventually did turn out the way I had originally wanted it to; will wonders never cease! So just forget what I said about having to accept the status quo; perhaps someone at Whitman will take it upon themselves to accept and adopt/adapt your album revision plan or even think of it themselves; apparently, there may always be some hope for and/or a chance of success!
I will probably end up pulling quarters out of the rolls and putting in the Whitman blank quarter page (22 openings) and then give some away. those at least are fairly inexpensive. oh well. I am glad I stuck with getting the series, even though I’m not a big fan of a number of the quarters or their themes. Things like top women entertainers are not my idea of noble contributions to the country, but that is just me
Tom,
Contributions do come in all shapes, forms and varieties, and as such I tend to think that rather than philosophically “weed out”, so to speak, some of what has previously been brought to fruition we could perhaps instead devote our attention, energy and effort to filling in the perhaps not so obvious gaps in the commemoration of achievements that are further deserving of our attention.
Eh, presidents are one thing. When I said ‘honoring men’, I meant the men that actually did things, besides spend our money. Like Tesla, or Frank Lloyd Wright, for a broad example, something in that vein. I’d also like them to put whatever they do on half dollars, for a bigger canvas, for real collectors as the public don’t want them. Our quarters already look like tokens after a quarter of a century. In fact why humans at all? How about different breeds of dogs or birds?
VA Bob,
Now I understand what you really meant, and I do feel I should apologize for having painted your entire request for more diversity with a single color paintbrush. We most certainly do need to have our men of accomplishment honored for their discoveries, innovations and inventions, and while I think the American Innovation Quarters have served that purpose to an extent they quite likely don’t go far enough to accomplish all that still begs to be done in this particular regard.
I’m going to get the Washington Crossing the Delaware and American Women Quarters folder for $5.99. It’s all I need. I think this’ll be the last of my quarters collection. I’m not interested in the future offerings, except for the 250th American Independence coins. Still no solid word of what will be released. I hope it’s not a hot mess.
Antonio,
Those basic, reasonably priced folders have always done the trick for me. The best idea!